Website Auditor for ChatGPT

Audit sites and AI visibility

Kevin Mackenzie Armstrong
Business & Operations

Open in ChatGPT

Official listing on chatgpt.com

Example prompts

3 from the official listing

Website Auditor Show me what a sample website audit report looks like
Website Auditor Check whether ChatGPT, Claude, Gemini and Perplexity recommend my website
Website Auditor Turn my latest audit into a growth plan

Mention Website Auditor by name in your message, as the official examples do.

How to use Website Auditor in ChatGPT

Open Website Auditor in ChatGPT’s plugin directory

Open Website Auditor’s page on chatgpt.com. Sign in to ChatGPT if you are not already.
Install it from that page

Choose Install plugin there. It adds the Website Auditor app and 5 skills to ChatGPT.
Mention Website Auditor in a chat

Start a new chat and name it in your request, for example: “Website Auditor, show me what a sample website audit report looks like”

Availability can depend on your ChatGPT plan, your region and, on work accounts, your admin’s settings.

What Website Auditor does

See whether AI assistants actually recommend your business. Website Auditor puts the questions a real customer would ask to ChatGPT, Claude, Gemini and Perplexity, reports which businesses get named in the answers, and adds SEO, security-header, broken-link and performance checks — an overall AI-visibility score (0–100), a per-engine breakdown, competitor comparisons, and ongoing weekly monitoring. The built-in sample report needs no API key and no setup, so you can see exactly what a full report looks like before connecting an account.

From the official listing, written by Kevin Mackenzie Armstrong.

5 skills included

Packaged instructions ChatGPT follows for a specific task when Website Auditor is in use.

Audit my site
Check ai visibility
Compare to competitor
See sample report
Build growth plan

What Website Auditor can access

The official listing names no Read or Write capability for Website Auditor. Check what it asks for when you add it, and connect only the accounts you want it to use.

Before you connect it

OpenAI’s plugin pages note that a connected plugin may receive relevant parts of your chats to answer a request, and that Kevin Mackenzie Armstrong’s own terms and privacy policy then cover that data. You can disconnect a plugin later in ChatGPT’s settings. Read the privacy policy (website-auditor.io) and terms (website-auditor.io).

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Website Auditor in ChatGPT: questions and answers

What does Website Auditor do in ChatGPT?

What can I ask Website Auditor in ChatGPT?

The official listing suggests prompts like: “Show me what a sample website audit report looks like”; “Check whether ChatGPT, Claude, Gemini and Perplexity recommend my website”; “Turn my latest audit into a growth plan”.

How do I use Website Auditor in ChatGPT?

Open Website Auditor’s page in ChatGPT’s plugin directory on chatgpt.com and install it there. Then mention Website Auditor in a chat, for example: “Show me what a sample website audit report looks like”.

What skills come with Website Auditor?

5 skills: Audit my site, Check ai visibility, Compare to competitor, See sample report and Build growth plan.

Who makes the Website Auditor plugin?

Kevin Mackenzie Armstrong, currently at version 1.0.16. Best GPT Apps is an independent directory and is not affiliated with OpenAI or Kevin Mackenzie Armstrong.

Is Website Auditor one of the old ChatGPT plugins from 2023?

No. The 2023 ChatGPT plugins were a separate beta that OpenAI has since retired. Today’s ChatGPT plugins are the apps directory under a new name: since July 2026 a plugin can bundle apps, skills and MCP servers.